Business Model Canvas - Meister Bill
Last Updated: February 2026
Version: 1.0 (Solopreneur + AI Model)
📋 Overview
| Block |
Summary |
| Customer Segments |
Dev-Bill, Creative-Bill, Consultant-Bill, Transport-Bill, Craftsman-Bill + Team Packs (3/5/10 seats) |
| Value Propositions |
Tax-blind invoicing, 70% faster payment, professional templates, Git integration |
| Channels |
Product Hunt, Reddit, Indie Hackers, freelance platforms, SEO, paid ads |
| Customer Relationships |
Self-service + automated (Starter), personal assistance (Pro), dedicated support (Business) |
| Revenue Streams |
Subscriptions ($19-69/mo), Team Packs, Add-ons ($5-20/mo), Founders Deal |
| Key Resources |
Founder + AI tools, proprietary code, Supabase, Stripe, TaxJar, Gitea |
| Key Activities |
Product dev (40%), Marketing (30%), Support (15%), Ops (10%), Biz dev (5%) |
| Key Partnerships |
Stripe/TaxJar, Supabase, Fly.io, Brevo, Product Hunt, GitLab/Bitbucket |
| Cost Structure |
$370-450/mo fixed (includes TaxJar), $3-5k/mo at launch, break-even at ~11 customers |
1. Customer Segments
| Segment |
Description |
TAM |
Launch |
Team Packs |
| Dev-Bill |
IT freelancers, web developers, software engineers |
3.5M |
May 2026 |
3/5/10 seats |
| Creative-Bill |
Video editors, graphic designers, photographers |
1.1M |
Aug 2026 |
3/5/10 seats |
| Consultant-Bill |
Business coaches, health coaches, trainers |
0.9M |
Nov 2026 |
3/5/10 seats |
| Transport-Bill |
Owner-operator drivers, couriers |
0.7M |
Feb 2027 |
3/5/10 seats |
| Craftsman-Bill |
Tradespeople, construction workers |
1.2M |
May 2027 |
3/5/10 seats |
| Small Teams |
2-10 person agencies/studios across all verticals |
~2M |
Q2 2026 |
3/5/10 seats |
Characteristics:
- Solopreneurs and freelancers (1-person businesses initially)
- Bill clients regularly but don't have accounting teams
- Want to look professional without complexity
- Price-sensitive but value time-saving
Team Pack Pricing:
- 3 seats: 2.5x individual price (17% discount per seat)
- 5 seats: 4x individual price (20% discount per seat)
- 10 seats: 7x individual price (30% discount per seat)
2. Value Propositions
| Problem |
Solution |
Value Delivered |
| "Invoicing is tedious" |
One-click invoices from Git commits, calendar events, time tracking |
Saves 2-3 hours/week |
| "I look unprofessional" |
Branded templates, custom domains, Stripe payment links |
Professional image |
| "Chasing payments" |
Automated reminders, PayLinks, dunning with fees |
Faster cash flow |
| "Tax time stress" |
Export-ready reports, VAT summaries, TaxJar integration |
Accountant-ready |
| "Working on the go" |
Mobile app, offline mode, geo-tracking |
Work from anywhere |
| "Team coordination" |
Shared projects, role-based access, centralized billing |
Team efficiency |
Quantified Claims:
- "Create invoices 70% faster"
- "Get paid 25% sooner with PayLinks"
- "Save 3 hours/month on admin"
Core Message:
"Invoice like a pro. Get paid faster. Never worry about taxes."
3. Channels
Acquisition Channels
| Channel |
Primary For |
Tactics |
| Product Hunt / Indie Hackers |
Dev-Bill |
Launch campaigns, founder stories |
| Reddit |
Dev-Bill |
r/freelance, r/webdev, AMAs, problem-solution posts |
| Freelance Platforms |
All |
Upwork, Fiverr partnerships, exclusive discounts |
| Instagram/Pinterest |
Creative/Yoga Bill |
Visual content, portfolio features |
| YouTube |
Photo/Coach Bill |
Tutorial content, customer stories |
| TikTok |
Handy/Transport Bill |
Quick tips, day-in-the-life |
| LinkedIn |
Coach/Consultant Bill |
B2B content, professional networking |
| Twitter/X |
Dev-Bill |
Updates, threads, community engagement |
| SEO/Content |
All |
"best invoicing tool for [profession]", blog, tutorials |
| Google Ads |
All |
High-intent keywords |
| Facebook/LinkedIn Ads |
All |
Demographic/profession targeting |
| Local SEO |
Handy/Craftsman |
Google My Business, local keywords |
| Partnerships |
All |
Toggl, QuickBooks, Slack integrations |
| Webinars |
Coach/Consultant |
"How to Invoice Efficiently" workshops |
Sales & Delivery Channels
| Channel |
Purpose |
| Web app (SaaS) |
Primary product delivery |
| Mobile app stores |
iOS/Android distribution |
| Landing pages |
Vertical-specific (dev-bill.app, yoga-bill.app) |
Post-Purchase Channels
- In-app onboarding tours
- Email sequences (Brevo)
- Webinars & tutorials
- Referral program
- Affiliate program
4. Customer Relationships
Trial-to-Paid Relationship Journey
| Phase |
Period |
Approach |
Key Touchpoints |
| Public Trial |
Feb 1 – May 1, 2026 |
Feedback-focused, high-touch |
In-app feedback widget, monthly surveys |
| 30-Day Trial |
Post-May 1, 2026 |
Conversion-focused, urgency-driven |
Countdown timer, onboarding emails |
| Paid |
Ongoing |
Retention-focused, value-driven |
Usage tips, success stories, upsell nudges |
Relationship by Tier
| Tier |
Approach |
Touchpoints |
| Public Trial |
Community + feedback |
Full access, surveys, direct product input |
| Starter ($19/mo) |
Self-service + automated |
Help docs, chatbot, email nurture |
| Pro ($29-39/mo) |
Personal assistance |
Priority email, 24h response SLA |
| Business ($69/mo) |
Dedicated support |
Phone support option, account management |
| Teams (3/5/10 seats) |
Dedicated + community |
Shared onboarding, team webinars, success manager |
Feedback & Engagement
| Mechanic |
Purpose |
| In-app feedback widget |
1-click rating + optional comment |
| Monthly surveys |
Qualitative insights |
| Support ticket tracking |
Identify onboarding friction |
| Early advocate program |
Social proof generation |
Retention Mechanics
| Mechanic |
Purpose |
| Git-connect as retention anchor |
Harder to leave when workflow is integrated |
| Data export (PDF + CSV) |
Removes lock-in fear |
| Pause plan |
3 months for $5 (cheaper than reactivation CAC) |
| Founders Deal |
Lifetime lock-in, loyalty + word-of-mouth |
5. Revenue Streams
1. Subscription Tiers (SaaS)
| Tier |
Monthly |
Annual |
Features |
| Founders Deal |
$19 (lifetime) |
- |
Unlimited invoices, Git-connect, PDF, PayLink, multi-currency (First 100 only) |
| Starter/Solo |
$29 |
$23 (-20%) |
Core invoicing, customer management, templates |
| Pro |
$39 |
$31 (-20%) |
+ recurring invoices, calendar, API access, priority support |
| Business |
$69 |
$55 (-20%) |
+ multiple brands, add-ons, team features |
2. Team Packs (Multi-Seat)
| Seats |
Monthly |
Discount |
| 3 seats |
2.5x base price |
17% off per seat |
| 5 seats |
4x base price |
20% off per seat |
| 10 seats |
7x base price |
30% off per seat |
3. Feature Add-ons (A La Carte)
| Add-on |
Monthly |
| Time Tracking |
$5 |
| Client Tags |
$5 |
| Customer Feedback |
$5 |
| Project Base |
$10 |
| Multi Currency |
$10 |
| Expense Tracking |
$10 |
| Inventory & QR |
$10 |
| Automate (Zapier/Make) |
$10 |
| Dunning (Mahnwesen) |
$10 |
| E-Invoicing Export |
$15 |
| API Access |
$15 |
| Voice Input |
$15 |
| Offline Mode |
$15 |
| Bank Reconciliation |
$15 |
| Geo Tracking / Fahrtenbuch |
$20 |
| Calendar (Booking → Invoice) |
$20 |
| Phone Support (Premium) |
$20 |
| Additional Team Seat |
$10/seat |
4. Revenue Projections
| Year |
Users |
ARR |
Cash |
| Year 1 |
3,350 |
$1.28M |
$2.06M (Dev-Bill dominant) |
| Year 2 |
12,500 |
$4.78M |
$4.41M |
| Blended ARPU |
- |
$32/mo |
- |
See Brand Projection for detailed TAM and user forecasts by vertical.
5. Payment Infrastructure
- Primary: Stripe Connect (direct to customer bank, 2-day payout)
- Methods: Credit card, Apple Pay, Google Pay
- Billing: Monthly or annual (20% discount)
- Currency: 135+ currencies supported
6. Key Resources
Human Resources (Lean)
| Resource |
Role |
AI Support |
| Founder |
Product, engineering, support, marketing |
AI coding assistants, content generation |
| AI Tools |
Development, design, copywriting, analysis |
Cursor/Windsurf, Claude, Midjourney |
Intellectual Property
| Resource |
Description |
| Proprietary code |
Invoice engine, Git integration, PDF generation |
| Invoice templates |
Classic, modern, compact designs |
| Brand assets |
Dev-Bill, Creative-Bill, etc. (vertical brands) |
| Domain portfolio |
meister-bill.com, dev-bill.app, etc. |
Technical Infrastructure
| Resource |
Purpose |
Cost Model |
| Supabase |
Database, auth |
Usage-based |
| Fly.io |
Hosting |
Usage-based |
| Storj |
File storage |
Usage-based |
| Stripe |
Payments |
Transaction fees |
| TaxJar |
Tax calculation |
$19-99/mo |
| Brevo |
Email |
Free tier → paid |
| Sentry |
Error tracking |
Free tier |
| Gitea (self-hosted) |
Git, CI/CD |
$0 |
Financial Resources
| Resource |
Use |
| Founder capital |
Initial development (minimal) |
| Founders Deal cash |
Early validation + runway |
| Recurring revenue |
Growth fuel (reinvest until $10k MRR) |
7. Key Activities
Weekly Time Allocation (Solopreneur)
Product Dev ████████████████████ 40%
Marketing ██████████████ 30%
Support ███████ 15%
Operations █████ 10%
Biz Dev ██ 5%
Activity Breakdown
| Activity |
Focus |
AI Assistance |
| Product Development |
Feature dev, bug fixes, mobile app, integrations |
Code generation, testing, debugging |
| Customer Acquisition |
Content, launch execution, landing pages, social |
Writing, copy, design |
| Customer Success |
Support tickets, onboarding, feedback, churn prevention |
Automated responses, surveys |
| Operations |
Infrastructure, billing, security |
Automated monitoring, alerts |
| Business Development |
Partnerships, integration research |
Research, outreach templates |
8. Key Partnerships
Technical Partners
| Partner |
Resource |
Value |
| Supabase |
Database, Auth, Real-time |
Managed PostgreSQL |
| Stripe |
Payments, Subscriptions, Tax |
PCI compliance, global coverage |
| TaxJar |
Sales tax calculation API |
Automated US tax rates |
| Fly.io |
Hosting, Edge deployment |
Auto-scaling |
| Storj |
Decentralized storage |
Lower cost, S3-compatible |
| Brevo |
Transactional + marketing email |
Free tier, deliverability |
| Sentry |
Error monitoring |
Real-time alerts |
| Gitea (self-hosted) |
Git repository, CI/CD |
Cost-free, private |
Integration Partners
| Partner |
Integration |
| GitLab |
Git repo import |
| Bitbucket |
Git repo import |
| Google Calendar |
Calendar sync, booking → invoice |
| QuickBooks / Xero |
Accounting export |
| Toggl |
Time tracking sync |
| Slack |
Notifications, commands |
| Zapier / Make |
Workflow automation |
Distribution Partners
| Partner |
Channel |
| Product Hunt |
Launch platform |
| Indie Hackers |
Community |
| Upwork / Fiverr |
Co-marketing |
| Reddit |
Organic growth |
9. Cost Structure
Fixed Costs (Monthly)
| Category |
Item |
Cost |
| Infrastructure |
Fly.io hosting |
$20-50 |
|
Supabase |
$25 |
|
Storj storage |
$5-10 |
|
Sentry |
$0 |
| Tax Compliance |
TaxJar Starter |
$19 |
| Tools |
Brevo |
$0-25 |
|
AI assistants |
$20 |
| Business |
LLC + registered agent |
$30 |
|
Liability insurance |
$50 |
|
Legal/compliance |
$100 |
| TOTAL FIXED |
|
~$290-370/mo |
Variable Costs (Scale with Usage)
| Category |
Item |
Rate |
| Payment Processing |
Stripe fees |
2.9% + 30¢ per transaction |
| Marketing |
Google Ads |
$2,000/mo (Phase 2+) |
|
Reddit Ads |
$1,000/mo (Phase 2+) |
| Customer Acquisition |
Affiliate commissions |
20% of first year |
| Support |
VA for outreach |
$500/mo (initial) |
Cost by Phase
| Phase |
Monthly Burn |
Primary Costs |
| Pre-launch |
~$300 |
Infra, domains, tools |
| MVP Dev |
~$370 |
+ TaxJar, insurance |
| Launch |
~$3,500 |
+ $3k ads budget |
| Post-launch |
~$5,000 |
+ marketing scale |
Break-Even Analysis
| Metric |
Value |
| Fixed costs |
~$370/mo |
| Break-even point |
11 customers @ $35 = $385 MRR |
| Target MRR |
$10,000 |
| Target customers |
~280 @ $35 ARPU |
📊 Key Metrics Dashboard
North Star Metrics
| Metric |
Target |
| MRR |
$10,000 |
| Paying customers |
280 |
| ARPU |
$35 |
| Churn rate |
<5%/mo |
| NPS |
>40 |
Unit Economics
| Metric |
Value |
| CAC |
$200 (target: $150) |
| LTV |
$630 (18-month retention) |
| LTV:CAC |
3.15:1 |
| Payback period |
6 months |
🎯 Next Actions
- [ ] Validate TaxJar integration architecture
- [ ] Set up vertical landing pages (dev-bill.app)
- [ ] Launch Founders Deal campaign (first 100)
- [ ] Implement team pack pricing in Stripe
- [ ] Create add-on marketplace UI
Generated for Meister Bill - February 2026