Brand Projection
| Brand | Core Market (USA) | TAM (freelancers) | Launch | ARPU/mo | Users YoY 1 | Users YoY 2 | ARR YoY 1 | ARR YoY 2 | 24-mo Cash |
|---|---|---|---|---|---|---|---|---|---|
| Dev Bill | IT-freelancer / dev | 3.5 M | Nov 2025 | USD 29 | 1 800 | 6 500 | USD 0.63 M | USD 2.26 M | USD 2.06 M |
| Creative Bill | video / gfx / design | 1.1 M | Mar 2026 | USD 34 | 600 | 2 200 | USD 0.24 M | USD 0.90 M | USD 0.83 M |
| Consultant Bill | business / health coaches | 0.9 M | Jul 2026 | USD 39 | 400 | 1 600 | USD 0.19 M | USD 0.75 M | USD 0.70 M |
| Transport Bill | owner-operator drivers | 0.7 M | Nov 2026 | USD 34 | 300 | 1 200 | USD 0.12 M | USD 0.49 M | USD 0.46 M |
| Craftsman Bill | trades / construction | 1.2 M | Jan 2027 | USD 32 | 250 | 1 000 | USD 0.10 M | USD 0.38 M | USD 0.36 M |
| Total | — | 7.4 M | — | blended USD 32 | 3 350 | 12 500 | USD 1.28 M | USD 4.78 M | USD 4.41 M |